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Business . E-Commerce

Buying Tissot Watches

On April 27, 2022 by Drake

Tissot watches don’t often get much recognition or appreciation in the world of watchmaking nowadays. This is a shame since Tissot is a renowned brand with a long tradition of high-end watchmaking and innovative design offering us exciting sport watches, striking diver’s models, stylish dresses, and sportsy chronographs, and the world’s first watch with a touchscreen.

But the brand is considered to be a true classic, but it isn’t as well-known as the Swiss counterparts. But simply because Tissot has maintained a low image does not mean it hasn’t enthralled the watch industry with innovative models and timepieces that stand out. Although the majority of Tissot’s collection is at the lower side of the luxury watches however, this Swiss brand is extremely admired and well-loved for its enduring and versatile design.

With this Ultimate Buying Guide, we’re going to explore Tissot’s long heritage and the watches that are distinctive and make it an Swiss high-end brand. Alongside helping you choose the best Tissot watch to fit your wrist and lifestyle, you’ll also be able to learn more about the history of Tissot and how this storied brand has shaped our Swiss watchmaking industry in the way we are in the present.

History Of Tissot

To fully appreciate the current Tissot collection, as well as the pre-owned and older models, it’s important to know the long and rich history of the brand in the form of ‘Innovators By Tradition.’

1853 Chs Tissot & Fils was established at Le Locle, in the Jura region of Switzerland by the father-son duo of Charles-Felicien and Charles-Emile.

1916 Tissot releases the well-known Art-Deco, Tissot Banana.

1930: Tissot introduces the world’s first wristwatch that is anti-magnetic, it’s the Tissot Antimagnetique. Tissot is a part of SIIH together with Omega.

1951: Tissot releases the first wristwatch that is automatic that displays 24 time zones. It’s called the Navigator.

1954 Tissot is celebrating its birthday by introducing the Visodate which incorporates innovations such as an ability to calculate dates into the automated mechanism.

– 1965: While Rolex had the Daytona, Tissot had the PR 516. It was inspired by racing cars and sporting the first steel bracelet that had hole, the PR 516 was innovative and was copied by many other brands.

1971 1971: The Tissot Astrolon also referred to as the IDEA 2001, is released as the first ever plastic mechanical watch.

1983 Tissot has officially joined the Swatch Group

1985 Tissot manufactures one of its most recognizable watches The RockWatch that was constructed out of Granite of the Alps.

1986: Tissot releases the equally famous Two Timer, the first watch that has both digital and analog time displays.

1999 Tissot unveils the T-Touch the first wristwatch with a touchscreen that also has six functions, and combining analog as well as digital display.

2011. Tissot takes home the top prize at the International Competition Chronometry.

2014. Tissot unveils its new T-Touch Expert Solar the first wristwatch with a touchscreen to be solar-powered.

Tissot operates from its home base, Le Locle, in the famous Neuchatel region in the Jura Mountains in Switzerland in the year 1853. For over a hundred years, 90% of Swiss production of watches came from this region. And to the present, it’s often referred to as Watch Valley which is the Land of Precision.’ With this in mind the past few years, Tissot’s presence has grown significantly greater. There are 160 countries that Tissot is represented across the globe, which includes many Tissot boutiques Tissot has a level of distribution that is unmatched by the majority of Swiss watchmakers with its global distribution.

Tissot might perhaps not be one of the highest priced or most popular premium Swiss brand of watches, but it has made a impression on the market with innovative designs and innovations that have established the direction on the whole market. Indeed, the Tissot brand’s enthralling slogan is’Innovators by tradition. Although anti-magnetic watches became popular in the 1950s however, they were Tissot who developed the technology decades earlier. With the advent of the internet and the ease thanks to air travel, Tissot launched the first watch that displayed 24 time zones. many years before we would all have touchscreen smart phones, Tissot made the world’s first wristwatch with a touchscreen.

Tissot has kept its finger in the pulse the market and fashions for more than 160 years. In fact, some of its most iconic models are being reimagined and introduced to a new generation of modern watch enthusiasts in the company’s contemporary and traditional collections. We’ll go into that in the near future.

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