Digital Marketing
Webmecanik VS Plezi: which marketing automation solution to adopt
On November 24, 2021 by DrakeMarketing automation constitutes a real strategic advantage and a considerable time saving… provided you have the right tool. Here we offer you a comparison between two recognized marketing automation applications: Webmecanik and Plezi. The first focuses its technology on an open source model and is mainly intended for mid-sized companies and SMEs. The second is a B2B platform
Digital Marketing
Software publisher: 4 marketing automation scenarios
On November 24, 2021 by DrakeThe software publisher must design and implement the relevant marketing automation scenarios, to support the prospect in his purchasing journey until converting him into a customer. Nature of the product marketed, maturity of the lead, sales objectives, customer needs… so many elements to take into account for an efficient workflow! Zoom on 4 marketing automation scenarios to
Digital Marketing
Adwords, how does it work?
On November 24, 2021 by DrakePaid referencing represents a significant lever for generating traffic on your website and acquiring new leads. Although Google AdWords is currently the largest paid search network online, ahead of Linkedin Ads or Facebook Ads, millions of businesses and professionals have never used it, potentially leaving the advantage to their competitors. Complementary to natural referencing and to all actions
Digital Marketing
Why are software companies adopting inbound marketing
On November 24, 2021 by DrakeSince the appearance of inbound marketing, we have witnessed a meteoric increase in the number of companies turning to this type of marketing strategy. The first to understand that such a strategy could be a powerful lever for growth are the software publishers.. It is therefore natural that they were the first to turn to inbound marketing,
Digital Marketing
Tools for prospecting on LinkedIn
On November 24, 2021 by DrakeInitially, LinkedIn was a professional network related to job search and classic networking / networking. Today, this platform with 740 million users, including more than 20 million in US, is turning de facto into a B2B social selling tool on its own, thanks precisely to this huge database of potential professional prospects. But to use
Digital Marketing
The steps to follow for a successful local SEO
On November 24, 2021 by DrakeDeveloping its online presence and optimizing its natural referencing is now a major challenge for companies wishing to develop their business and stand out in a competitive world. For this, many web marketing solutions exist, including local SEO. What is it and why is it important? How to improve your local SEO? Discover all the key stages. Local
Digital Marketing
9 tips for optimizing your site’s landing pages
On November 24, 2021 by DrakeA Landing page – also called a capture page or landing page – is a page that collects valuable information about your targets. Its objective: to seduce the visitor to your site in order to convert them into a qualified lead. In order to promote the chances of conversion, a landing page must meet a certain number
Digital Marketing
Brand content: what is it? And how do you create an effective strategy
On November 24, 2021 by DrakeVideos, blog articles, posts on social networks… Brand content can take many forms, but always serves the brand image. What is brand content and how do you put in place a strategy that works? In this article, find out everything there is to know about this content strategy that serves different purposes! Brand content: definition
Digital Marketing
Our tips for optimizing your Call To Action
On November 24, 2021 by DrakeA call-to-action or action button, popularized by the acronym CTA, is, as its name suggests, a button allowing your leads to act by pushing them to get in touch with you. This tool is used in a digital strategy context, and more precisely in the context of an inbound marketing strategy . CTAs are then used to convert leads into
Digital Marketing
Content maintenance: when should you update your blog posts
On November 24, 2021 by DrakeAll blog owners have the same goal: to see their articles appear on the first page of Google search results. Too often, they see quantity as the magic bullet to dominate search engines. The content is linked, while the updates are neglected when they are not downright forgotten, sucked into the whirlwind of new publications. However, among the