Canon Mega Tank G3160: The Tool For Who Prints A Lot

3 types of ABM: what are the differences

How to build a digital strategy

Canon Mega Tank G3160

Canon Mega Tank G3160: The Tool For Who Prints A Lot

The Canon Mega Tank G3160 is one of those multifunction printers that can be used with peace of mind at home or in the office, thanks to its compact size and its ink tank printing system. Even so it is a little more expensive than more conventional models, which work with common cartridges, but is the quality and

3 types of ABM: what are the differences

3 types of ABM: what are the differences

Account-based marketing , also known as ABM, is a powerful marketing strategy for converting leads into customers. By focusing on strategic key accounts , ABM allows B2B companies to implement personalized actions to convert their core target. Rather than canvassing all of your leads, account-based marketing allows you to focus on the potential customers most likely to engage quickly and generate

How to build a digital strategy

How to build a digital strategy

In recent years, the transition to digital has become a real issue for companies. Referencing, content strategy, social networks… These are all elements that can have a significant impact on the image of your company and allow you to  generate a large number of leads . In the long term, building a  digital marketing strategy  offers you the guarantee of improving

Everything you need to know about creating a business LinkedIn account

Everything you need to know about creating a business LinkedIn account

Linkedin, a professional network created in 2002, has experienced strong growth with exponential growth in the number of registrations in recent years. Today it has more than 740 million members, including more than 20 million in France. This social network aims to connect professionals around the world to help them advance their professional careers. It allows, among other things,

Webmecanik VS Plezi: which marketing automation solution to adopt

Webmecanik VS Plezi: which marketing automation solution to adopt

Marketing automation constitutes a real strategic advantage and a considerable time saving… provided you have the right tool. Here we offer you a comparison between two recognized marketing automation applications: Webmecanik and Plezi. The first focuses its technology on an open source model and is mainly intended for mid-sized companies and SMEs. The second is a B2B platform

What are the KPIs to follow in your inbound marketing strategy

What are the KPIs to follow in your inbound marketing strategy

Whether you are new to inbound marketing or are already at an advanced stage, there are many indicators that allow you to assess the performance of your actions online today. However, what are the main KPIs – Key Performance Indicators – to follow in a b2b inbound marketing strategy? Why define KPIs and how to interpret the

SEO: All about semantic cocoons

SEO: All about semantic cocoons

The SEO or Search Engine Optimization includes all techniques to improve the positioning of a page in the results of search engines. Essential to the visibility of companies on the net, SEO is made up of four major pillars: page indexing, the content offered and the keywords they contain, off-site SEO based on netlinking, and On-site SEO relying on the internal

Free Royalty Free Image: Which Sites to Find Your Photos

Free Royalty Free Image: Which Sites to Find Your Photos

A free royalty-free image: a good plan to use as part of a web marketing strategy… Today, the photo is an essential element in the communication of a commercial enterprise: to illustrate a product sheet, to facilitate the reading of ‘a blog article or the understanding of a tutorial, to catch the eye on social

Checklist of B2B business prospecting tools

Checklist of B2B business prospecting tools

Beyond the essential CRM, there are a large number of tools to increase the efficiency of your commercial prospecting. Whether it is prospecting on LinkedIn, finding the right email addresses and sending targeted mailings, everything is possible today to quickly reach your target. Here is a list of the 7 tools for your B2B business prospecting.  

What is social selling

What is social selling

With the rise of the Internet and social networks, the notion of social selling has gradually imposed itself in sales jargon. In fact, the buyer now has 24/7 access to information about the products or services that interest him. We can even speak of a reversal of powers: the customer is already largely aware of the offers

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